Free E-Mail Marketing Course 2022
E-Mail Marketing, With a Social Twist For 2022
An Introduction to
Social E-Mail Marketing
While some people would like to
have you believe that e-mail marketing will soon become extinct in 2018 and
beyond nothing could be further from the truth.
Many people would like to have you believe the new way of communicating with friends and
customers will soon be strictly social and skip the e-mail marketing process
altogether.
While I will not deny that social
marketing sites such as Twitter, Facebook, and LinkedIn are a great way to stay
in contact with your crowd we still need to heavily focus on quality e-mail
marketing.
ForeSee.com results report on
social media reports that 64% of consumers that are active on the Internet if
given the choice prefer promotional contact from retailers by e-mail over of
social media.
There's also been tests and reports
that have proven many times that e-mail marketing still pulls much higher
conversion rates when selling products to consumers than any other type of
customer contact including all forms of social media.
Admittedly social media outlets are
a great way to get subscribers on to your e-mail list with freebies and premium
bribes offered through the social media outlets such as Twitter and Facebook,
following up with those customers is best done through direct response e-mail.
While there is very little doubt
that social media is here to stay, I predict that very shortly were
going to start seeing e-mail begin to develop its own social medium interaction
in ways we have never seen before.
A perfect example of this is a new
app that you can hook up to your Gmail account called Rapportive.com
Rapportive is an incredible new
Gmail app that shows you everything about your contacts right inside of your
e-mail inbox.
Rapportive gives you instant
updates on what your e-mail contacts are doing in all of their social media
accounts including Facebook, Twitter, LinkedIn, and more.
Rapportive gives you content-rich profiles right inside of your Gmail account including a photo of the person
you're talking to. This kind of social interaction in your inbox gives your
e-mail a more personal feel.
There are also links to allow you
to follow anyone you may be e-mailing on the off chance that you're not already
socially connected to that person. Another very cool feature is that Rapportive
replaces the Gmail ads within your e-mail inbox, so now rather than looking at
ads, you can find out what's going on in your friends' and customers' lives
without even logging into Facebook.
This is e-mail and social marketing
on steroids, would you expect anything less for 2018 in your Internet marketing
business?
If you are not using Rapportive yet
in your Gmail or Google Apps e-mail account you need to start using it today,
plain and simple if you're at all serious about your Internet marketing
business.
One of the most important new
aspects of e-mail marketing is making sure your content is highly targeted to
your customer base.
One of the ways of being sure you
are targeting your customer base correctly is Mr. heavy experimentation and split
testing of your content.
Think about every e-mail that you
send to your customer list as if you were sending it to your mother or best
friend. When you write like you're talking to a single person or a small
audience of good friends you're going to connect with your customer list on a
much more personal level.
Now that e-mail marketing is been
so popular for so many years many people that haven't gotten a new e-mail
address in over five years are subscribed to so many darn e-mail lists that are incredibly easy for your e-mail to get lost in the crowd.
Because of this, we need to make
sure that your e-mail stands out, and that you also build a relationship with
your customer base.
Some of the ways that you can
target your e-mail are by paying careful attention to things such as:
1. Subject lines
2. E-mail date and times
3. Amount of free content vs. amount of pitching
The overall tone of deciding if you
want to talk to your customer in a professional or personal tone depends on the
type of product and type of niche that you marketing.
Segmentation through Analytics
Most e-mail marketing responders
nowadays come with highly targeted segmentation and analytical tools to help
you do multiple different types of testing with your e-mail list on every
single e-mail that you send.
In 2018 it's incredibly easy to
find autoresponders that will allow you to send an e-mail on any given
subject today, and then in a few hours or even tomorrow pull a report that tells
you exactly which subscribers on your e-mail list
i.
opened your e-mail
ii.
Click the date link in your
e-mail
iii.
forwarded your e-mail on to a
friend
Can you imagine how powerful it is
if you send an e-mail to 2000 people and tomorrow you figure out that only 500
of those people clicked through to your products page? With this information, there are multiple different things that we can do.
We can send another e-mail to only
the 500 people that clicked asked what they thought about the information
presented on your website and to ask them to buy.
Another option is we can send a
separate e-mail to the 1500 people that did not click the link in your e-mail
and ask them why. You can now create some sort of urgency about a free report
that's going to disappear or a video that will only be posted for a limited
time so they need to click today to get access.
By being able to give specific instructions
to people based on what they did with the previous e-mail that you sent them it
is incredibly easy to steer your customers in exactly the direction and sales
funnel that you wish them to go.
In a while, we're going to talk more
about all responders and why you need one so you can highly target all of the
content that you send your customer base.
Do You Blog Your E-Mail?
Something else that you want to
heavily consider when deciding to market with e-mail is posting a copy of every
single e-mail you send to your blog. The benefit of posting the e-mail that you
send on your blog as well so you can get tons of content out there for search
engines to pick up, not to mention with the social interactivity the blogs have
nowadays you can get a lot of new traffic when you put Twitter and Facebook
buttons on your blog so people can re-tweet or like the blog postings of your
e-mails which will give every e-mail that you send a little bit of a viral
effect. Think of it this way, what you sent an e-mail to your customer list you
probably got a matter of a few hours if you're lucky before that e-mail is
buried in your customer's inbox and possibly will never be seen again.
By blogging all of your e-mail you
get all the content that you create an unlimited shelf life that never expires.
You will be surprised how many of your customers that may miss one of your
e-mails catch it for five days after you send it because they follow your blog.
One important thing to remember though posting your e-mail
content to your blog is to stay relevant on the topic of your marketing niche.
If you spent years building up an e-mail list of customers that like to buy
material on NLP or hypnosis but then suddenly your blog start showing e-mail
posts talking about how to give a great massage, you will quickly lose your
customer's interest. If they were looking for information on massage they would
be on another e-mail list, not yours.
Following Up With Email
While social marketing is great to
help grow your e-mail list the best way to stay in contact is through e-mail
follow-up and that won't be changing anytime soon. I assume if you are reading
this guide on e-mail marketing for your business in 2018 then you most likely
already have an autoresponder account. If you don't you need to stop reading
right now and go get a free trial account over at http://www.Aweber.com Once
you have done that then please come back to this guide and continue on.
Why Do You Need An Autoresponder?
If you’ve ever been on a website
and filled an opt-in form to get more information about a product or service,
or signed up for an e-mail newsletter on the Internet, and received a nearly
instantaneous response in your e-mail inbox, an autoresponder program was
responsible for delivering the reply.
Simply put, autoresponders are
e-mail programs that send out a preset message in response to every incoming
e-mail received. Some autoresponders, like sign-up services for e-groups and
forums, are one-shot deals: a single response for every message received.
Just about every Internet-based
company uses autoresponders for a variety of purposes, from automating tasks
that would otherwise take up hundreds of man-hours to building lists and
tracking prospective leads.
Multiple autoresponders send a
series of messages to received e-mail addresses on a predetermined, timed
basis. For instance, multiple autoresponders can be used to send an instant
response, then a follow-up message three days later, then another five days
after that, and so on.
It can be programmed to send a
message a day, one per week, twice monthly, or any interval that satisfies the
purpose of the message series. Autoresponders are the most powerful Internet
marketing tools available. They are easy to use, and once they’re set up the
entire marketing process is automated and instant. When you use autoresponders,
your Internet business runs itself 24 hours a day. Launching an effective
autoresponder campaign can mean the difference between a struggling business
and a wildly successful one.
How can I
make money with autoresponders? Just about any online business can
benefit by using autoresponders. In fact, with a properly arranged campaign,
your brand-new Internet business can be built around an autoresponder program.
All you need is a product and an effective series of autoresponder messages,
and you can start carving your piece of the Internet pie.
Your autoresponder is your golden
goose: the marketing tool that will sell your well-developed product far more
effectively than any other form of advertising. Few sales are made by impulse
buyers, particularly on the internet. But if you can get your message
out repeatedly to people who are already interested in what you have to offer,
you will see an explosive sales response.
This guide will give you all the
information you need to begin profiting with autoresponders and e-mail
marketing.
I'm going to help you choose a
niche topic that works best for you and your situation; then together we're going to research your market and find or develop great content that people
want to buy so that you can start your own automated storefront website; tailor
your autoresponder messages for maximum effectiveness, and build a powerful
opt-in autoresponder list that will make money even while you sleep.
Are you ready to get started?
To make money with autoresponders,
you need a product. Most of the time, the product you’re selling or giving away
to build your e-mail list is going to be an information product of some sort.
These will include but are definitely not limited to: an e-book, print book,
e-course, e-zine or newsletter, CD, or downloadable audio program.
Your topic must be something that
appeals to a wide audience—you could have the world’s best book on raising
Amazon boa constrictors at home, but the only people interested in it would be
people who already own an Amazon boa constrictor, or have thought about buying
one. In this case, your sales base would be limited (to put it nicely). On the
other hand, if your book or product tells people how to make five hundred
dollars a minute—well, you might have quite a few potential buyers. Once you
start building your e-mail list there are going to be things you need to do to
help nurture it, so you can start developing a personal one-on-one relationship with your
new customers. Here are some things to consider…
1) Get your customers to trust you
and your products first. Just launching your opt-
In list would not make you an expert and a believable seller.
Put many articles first before you start an opt-in list. Write about the topic
you know and have started and used for your site. Try to put forums first to
gain knowledge about your customers about their wants and needs and target
those wants and needs.
Join forums from other sites as
well. Provide expert advice and recommendations. When you feel that people
trust you already, you will be able to start your own opt-in list. You can
build a base as well with other forum users. You can ask them to join your
list. Friends are always good customers. Put up a link to your site so that
they may be able to see what you're business is all about.
The certain truth is, the money
will only come in when the consumers and subscribers believe and trust in you.
They want a product or service that could be a good exchange for their money.
People are not going to buy something out of your recommendation if they don’t
know you.
2) Find a product or service that
people want and need. Although it may not be your forte, if you provide a
service and product that you have researched and learned about well, you can
carry it on forward. Invest your time, effort, and money that you could sell as
well as the buyers or subscribers of your opt-in list can use.
While it is true that it is best to
sell something that you have an interest in, there are not many people who have
the same interest as you if you decide to sell something that is not entirely
popular or profitable. Do your research well and you would see the profits come
in. Also, provide your subscribers with promotional material that they could
actually use and spread around.
3) Make friends with other opt-in
list users. This is basically beneficial especially if it is someone who has
already launched a successful opt-in list. These are people that have the
experience in this venture and experience is still the best teacher. While
there are many articles available for you on the internet to use, there is
nothing like getting a firsthand account from someone you trust.
Experienced opt-in list users will
be able to tell you what to do and what not to do because they have gone
through it. While different situations occur for different people, the general
concept can still be very helpful. There are many things to avoid and these
people will be able to tell you which ones.
Building a profitable opt-in list
doesn’t just happen overnight. There are many preparations and efforts to do.
Opt-in lists are built from scratch, as your list grows, you should also
maintain the quality of your list. Keep it organized and manageable. Get or hire
help if need be, just make sure that your subscribers are happy and satisfied
and they will be willing to buy from you.
4 Crucial Things You Need To Do To
Build your List Online marketing may have developed a sudden surge these past
few years, but many in the know-how have felt its rise even from way then. As
more internet-based businesses are put up, the need to develop new marketing
skills and knowledge based on this new medium has arisen. More and more
marketing strategies are being discovered and developed to cope with the
changing face of business in the business world.
The demand for online marketing
tips and strategies has drastically grown and a new form of business has been
born, internet marketing strategies. While there are companies that are all too
eager to help your site and business build a clientele for a fee, there are also
many ways that can spread the word about your site's subsistence in a more cost freeway.
One of these is Opt-in email marketing, also known as permission marketing.
Opt-in marketing requires the
permission of a willing customer to subscribe to your marketing materials,
materials that take form in newsletters, catalogs, and promotional mailings via
e-mail. The more opt-in marketing mail is sent, the more chances there are to bag
sales and more sales. To do this, you must build a list of all those who want to subscribe to your opt-in marketing list.
From your list, you will get your
targeted customer, this is a good list since they already have shown interest
in what you have to show and sell since they have willingly signed in for your
list.
These are the people who have liked
what they have seen on your site and have decided they want to see more and
maybe even purchase whatever product or service your company and site has to
offer.
Many people would think that
building their lists would take hard work and a lot of time to build and
collect names and addresses. This is not so, it takes a bit of patience and
some strategies but in doing this list, you open your site and your business to
a whole new world of the target market. Take the effort to take your business to a
new level, if traffic increases and good profits are what you want, an opt-in
list will do wonders for your business venture.
There are many sources and articles
on the internet available for everyone to read and follow in building a list.
Sometimes they may be confusing because there are so many and there different
ways. Different groups of people would have different approaches in building an
opt-in list, but no matter how diverse many methods are, there are always some
crucial things to do to build your list. Here are four of them.
1) Put up a good web form on your
site that immediately follows the end of your content. While some may say this
is too soon to subscribe for a website visitors application, try to remember
that your homepage should provide a quick good impression. If somehow a website
visitor finds something that he or she doesn’t like and turns them off, they
may just forget about signing up.
A good web form for subscribing to
an opt-in list is not hard to do. Just write a simple short statement about how
they would like to see more and get updated about the site. Then there should
be an area where they could put in their names and e-mail address. This web
form will automatically save and send you the data’s inputted. As more people
sign in, your list will be growing.
2) As mentioned in the first tip,
make your homepage very, very impressive. You need to have well-written articles and descriptions of your site. Depending on what your site is all
about, you need to capture your website visitor’s fancy. Make your site useful
and very easy to use. Do not expect everyone to be tech-savvy. Invest in having
good programming on your site, make your graphics beautiful but don’t overdo
it.
Don’t waste your time making the
homepage too overly large megabyte-wise. Not all people have dedicated T1
connections, the faster your site gets loaded, the better. Go for a look that
borders between simplicity and sophisticated knowledge.
3) Provide good service and
products. A return customer is more likely to bring in more business. Even then
and now, a satisfied customer will recommend a business always. Word of mouth
and recommendations alone can rake in more business than an expensive ad. As
your clientele roster grows so shall your list. With more members on the list, more people will get to know about what you have new to offer.
4) Keep a clean and private list.
Never lose the trust your customers have entrusted you. If you provide e-mails
to others and they get spammed, many will probably unsubscribe to you.
Remember, a good reputation will drive in more traffic and subscribers as well
as strengthen the loyalty of your customers.
4 Ways to Get Your Opt-In Subscribers To Trust You Quickly
While the rest of the world has developed many barriers and protections to keep their e-mail accounts
spam-free, some subscribe to mails that promote their
products, services, and their site. This is mainly because these subscribers want to know more about what these sites are offering and can be beneficial
for them. They expect to get be kept posted on what they are interested in and
what are new in the market or field they have chosen. Businesses would be so
lucky to have these kinds of customers; the basic element needed to get these
types of people is trust. When your customers trust you they will reward you
with their loyalty. Many internet users have gone to great lengths in
protecting their email accounts from spam mail. Some free-mail internet
providers and internet service providers offer spam protection while some internet-based companies screen your mails for you.
With an opt-in mail list, the mails
you send containing your promotional materials such as newsletters, catalogs, and marketing media will go through.
Your intended recipient will be
able to read and view what you have sent making it a successful transfer of
information. To be able to be allowed to do so, you will need permission from
your recipient, to get this permission; you need to be able to get their trust.
With the great lack of disregard for privacy on the internet, getting the trust
of an internet user you don’t personally know is a big achievement.
To build a good opt-in list you
need people to trust you, for a faster and quicker build-up, you need to get
your opt-in subscribers to trust you quickly. The faster you build your opt-in
list the faster word about your site and company gets to be spread. The bigger
the scope of your opt-in list the more traffic you get spelling more profits.
It's easy math if you think about it. Getting the numbers is not that simple
though, or maybe it is?
•
Getting the trust of your clientele shouldn’t be so hard especially if you do
have a legitimate business. Getting your customer's trust should be based on your expertise. People rely on other people who know what they are talking
about. Garner all the knowledge and information about your business. Ell,
frankly if you decide to go into a business most probably you have an interest
in it. Like how many basketball payers become coaches, you don’t really venture
into something you don’t have any interest in.
• Show
your clients that you know what you are talking about. Provide them with
helpful hints and guidelines that pertain to what you are selling. Talk about
how to install a roof if you’re into hardware products or provide articles on
insurance settlements if you’re a settlement lawyer. You don’t have to be a big
corporation to make use of an opt-in list. If your customers see you as someone
who knows what he is doing and saying, they will trust you quickly.
• Be
true to your customers, if you want to hype up your products and services,
provide guarantees. The more satisfied customers you get, the bigger
probability there is that they will recommend you. Generally, people will trust
someone they know, when that someone recommends you then you’re a shoo-in.
They will go to your site and check it for themselves and be given a chance to
experience what the other shave experienced from you, so make sure to be
consistent in the service you provide.
•
Another tip in getting a customer to trust you quickly is to provide them an
escape hatch. Show them that you are not there to trap them. Keep a clean list
that would enable them to unsubscribe anytime they want. Elaborate your web
form by providing information on how to unsubscribe from the list. Guarantee
them that they can let go of the service whenever they want to. Many are wary
that they may be stuck for life and would have to abandon their email accounts
when they get pestered with spam.
Remember that when you get the
trust of your clients don’t lose that trust. Because if you do anything with
their email addresses like sell them or give them out, you will lose many
members of your list as well as potential members. The true quickest way to gain
the trust of your subscribers is when you are recommended by someone they
trust. How to Build A List Of Eager Subscribers
Every online business provides
great service to generate satisfaction among its customers. As each and every
customer receives satisfaction over their products or the services they get,
there is a great chance that they will become a return customer and buy again.
Better yet, they will recommend you to other people that could generate more
business for you and your site.
As more traffic is driven to your
site, you can entice many of them to subscribe to your mailing list or opt-in
list. This is a list where website visitors agree to be sent promotional
materials such as newsletters, catalogs, and such that could keep them updated
about your site or the niche of your site. These promotional materials are sent
via e-mail to the members of the list at different time intervals.
When using e-mail as the media of
your marketing and advertisements, you eliminate the need for high costs. Email
is free and if you can manage to make your own promotional advertisements you
can also save a bundle there. With an opt-in subscribers list, you are pretty
sure that what you are sending out is received, viewed, and read by the
subscribers and not simply being deleted. They have signed up for service and
have consented to receive it.
This means that there are constant
reminders to your subscribers about all your products, new products, and
services as well as any promotions and special deals you are having.
There is also the chance that they
can be forwarded to other potential customers as they tell their friends and
families about you and your site. Of course, you should be also aware that a
subscriber may unsubscribe when they feel that they are not getting what they
want or expected. Make sure that they are satisfied with your opt-in marketing
strategies and keep them excited in receiving your newsletters and catalogs.
Here are some tips that can help you build a list of eager subscribers.
Make your promotional materials
interesting and fun. Try to use a little creativity but not too over-artsy.
Build around what your product or service is about. For example; if you are
selling car parts, put some pictures of what is new in the auto parts world, a
new wing door possibly that can fit any car and make it look like a
Lamborghini.
Try to research what people are
looking for, this way, you stay one step ahead of them all the time and you
will be their bearer of new tidings. They will be eager to receive what you are
sending them because they knew you always have fresh and new things to share
with them.
Write good articles that can be
very informational but the light at the same time. If your subscribers enjoy your
articles, they will go to your site by clicking the links that you will be
putting on your newsletter to read some more. You can provide articles that can
connect to many people. Be diverse in your articles. Put something humorous,
then put something informational, then put something that has both.
Are you wary about this because you
don’t like writing? No problem, many professional and experienced article writers can do the job for you for minimal fees. They know what
they are doing and can provide the need that you have for your newsletters, the
money that you pay for your articles is going to be met by the many sign-ups
and the potential profit from the sales that you will get.
Create and send an E-book to your
customers about anything related to your business or site. Use your
knowledge and expertise in the field you have chosen to help other people who
are similarly interested. Offer this e-book for free. You can write about
anything informational and helpful to your subscribers. For example; you can do
manuals and guides in so many things. This e-book could be used as a reference
for many people.
Share this e-book with everyone,
even other sites; just make sure that they don’t change the links in the e-book
that will lead people to your site. If you want, you can always get some people
to write it for you just like your articles. Your investment once again will be
covered by the great marketing this will generate.
Add e-coupons in your newsletters
that will help them avail of special discounts. Put a control number in your
e-coupon so that they can only be used once. When people get discounts that can
be found in your newsletters, they will be eager to receive your newsletter in
anticipation of what you are promoting next. If your subscribers can get
benefits from your newsletters, they will be very eager to receive them. Just
don’t flood your mailing list with emails so that you don’t annoy your
subscribers.
How To Grab Your Readers Attention
With Your Subject
The race for supremacy in the
internet-based businesses has been really heating up and many sites have been
put up to help others to get ahead for a small fee. But there are also ways in
which you don’t have to pay so much to make yourself a good list of loyal
followers. Having satisfied web traffic and visitors allows you to put up a
foundation wherein you can build an opt-in list and make it grow from there.
An opt-in list allows you to
provide newsletters to your subscribers with their consent. When people sign
up, they know that they will be receiving updates and news from your site and
the industry you represent via e-mail. But that doesn’t mean that all of
those who subscribe read them at all. Many lists have been built due to an
attachment with free software or for a promotional discount and such. Some are
not really interested in receiving e-mails from companies and just treat them
as a waste of cyberspace and delete or trash them without so much as opening the
e-mail and scanning them.
You can change all that. While
forwarding an email message is relatively after producing your newsletter.
Getting people to open them is not as easy. You don’t want to waste all the
time and effort used in making the newsletters, you want people to read them
and have their interests piqued. Interested enough to go to your website and
look around and most especially purchased and acquire your products or
services.
One of the numerous ways you can
tempt or persuade your subscriber is by providing a well-thought-out and well-written subject. The subject of an email is what is often referred to when a
person or a recipient of an email decides whether he or she wants to open or
read an e-mail. The subject could easily be regarded as one of the most
important aspects of your promotional e-mail.
Your subject must be short and concise.
They should provide a summary of the content of the e-mail so that the
recipient will have basic knowledge of the content. This is really vital in
grabbing the attention of your readers and subscribers. You want you’re subject
to instantly grab the attention of your subscriber and get them to be intrigued
to open up your mail. Remember, it is not necessarily true that a subscriber
opens up subscribed mails.
A good subject must always be
tickling the curiosity of your recipient. It must literally force the recipient
to open the mail. A certain emotion must be ignited and get them to open the
mail. It is essential to use specific words to get the reaction you need. Keep
in mind that the recipient or subscribers spend only a few seconds looking over
each subject of the e-mails he receives. You must grab your reader’s attention
right away.
There are many forms you can use
for your subject. You can provide a subject that says your e-mail contains
content that teaches those tips and methods on certain topics. An example of
this is using keywords and keyword phrases such as, “How to”, “tips”, “Guides
to”, Methods in, and others like that.
You can also put your subject in a
question form. These may include questions like, “Are you sick and tired of
your job?” Or “Is your boss always on your case?” Try to stay on the topic that
pertains to your site so that you’ll know that your subscribers have signed up
because they are interested in that topic. This form of subject is very
effective because they reach out to your recipient's emotions. When they have
read the question on your subject, their mind starts answering the question
already.
You can also use a subject that
commands your reader. Statements such as “Act now and get this once in a
lifetime opportunity”, or “Double, triple and even quadruple what you are
earning in one year”. This type of subject deals with the benefits your company
provides with your product and services.
You may also use breaking news as you’re
subject to intrigue your subscriber. For example, if you deal with car engine
parts you can write in your subject, “Announcing the new engine that uses no
gasoline, it runs on water”. This creates curiosity with the reader and will
lead them to open the mail and read on.
How to Get Your Subscribers Begging
For More
Just as an experiment, a friend of
mine subscribe to ten different opt-in e-mail marketing lists to see which ones
are effective. Many websites and online businesses have resorted to sending
promotional materials to people who have subscribed to them to boost their sales or traffic. Opt-in email marketing sends newsletters,
catalogs updates, and many more promotional materials to website visitors who
have agreed to be updated whether monthly, weekly or semiannually.
Through e-mail, an internet user
that is on the list will receive their updates through email. If a promotional
material piques their interest they will go to the site to learn more or to
purchase outright. For the website operators or owners, this is a chance to
remind their list of their existence and parlor their wares. With the numerous
sites on the internet that offers the same products or services in one way or
the other, the competition can get pretty tight and it is easy to be forgotten.
Back to my experimenting friend, he
tried to find out which opt-in marketing strategies grabbed a person into
begging for more. Some would send in a very simple fashion, some would be very
outlandish while some would just lie in between. The differences
could easily be noticed and some have gotten the idea of an effective opt-in
marketing strategy. He dubbed them effective because he felt like he just
couldn’t wait to go to their site and learn more, the more persuasive ones even
got him halfway to reaching for his wallet and to his credit card before he
realized this was only for an experiment.
Many companies and site present
their promotional materials in a wide variety of concepts. Each has its own
distinctive style and designs, but more than the outline and the presentation,
the content and the articles are what keeps the attention of your potential
customer locked on to your opt-in marketing medium. Creativity is the key here.
From talking to many satisfied
opt-in list subscribers and forums, I have learned what is essential in
opt-in marketing and what makes the subscribers begging for more instead of
lining up to unsubscribe.
Keep your promotional materials
light, creative and original. Many people are stressed out as it is. Getting a
stuffy business proposal rather than a light-hearted delight-hearted agitates them more. A warm friendly smile or banter is always more welcome than a
serious business meeting or proposal. While you do want your customers to take
you and your products and services seriously, you also want to show them that
you know how to have fun.
Splash some color in your emails as
well as provide some photos and articles that can be related to you but show
good news or good light-hearted images as well. Provide a newsletter or
promotional materials that will keep them in a light mood. Make your materials
eye-catching and grabbing that they won’t be able to take their eyes off them.
Pique their interests.
Have good content and article, even
if it means investing in an experienced and professional copywriter to write
them for you. An effective copywriter should be able to build trust between
you and your customers. They should be able to establish your credibility in
what they write. It must be informative but not too stuffy. Let go of the
professional jargon and “talk“to your recipients.
A good article and content should
be able to outline the benefits of your product and services and why they need
what you are offering. But do not look to be overeager and too persuasive. It
should be able to entertain as well as lead them to buy from you. Your
promotional materials should be clear. Don’t leave people guessing. You should
lead them to you and not vice versa. Explain to them what they need to do in a
manner that won’t be confusing. Try to anticipate also what your target client
needs. Do your research and information gathering, many sites will be able to
help you with that.
Provide clear and crisp images of
what you are offering. If the people know what you have for them, they are more
likely to beg for more. For example, if you are selling a car, provide them
photos but only enough to encourage them to go to your site for more.
Can You Really Use Articles To
Build Your List?
Getting customers to your site
should always be ranked as high as the importance of the quality and the
excellence of the product and the services you provide. They should go hand in
hand in providing your customers the satisfaction they get in exchange for the
money they have paid for them. Customer service should as well be as fantastic
so that the customers are provided with the same satisfaction.
One of the ways you can combine
marketing and customer service is through opt-in marketing. With an opt-in list, you get the opportunity to introduce your site and products on a good time
basis. Opt-in marketing strategy is a marketing strategy that is virtually low cost
and not time-consuming. Here, you get the consent of your website visitors to
subscribe to your newsletters and other promotional materials such as catalogs
and free promotions.
Opt-in marketing uses your list of
subscribers to send e-mail to. These e-mails will contain the materials you
will send to your subscribers. You must present your
promotional items in a manner that will catch your subscribers' interest and eye read it and want to keep them wanting for more. The best way to do this is to
provide fun, entertaining and information, al articles.
Well-written articles full of
content and useful information will help in building your list as more
subscribers will be enticed to your list. When they have read the samples of your
contents on your sites, they will be intrigued as to what will come next.
Subscribing to your newsletter will offer them a glimpse of what you have to
offer next.
Many sites and companies have
captured the importance of articles and this also aids in search engine
optimization. As more people are heading towards the internet for their
information needs, serving the right information to them via articles on your
site will increase the flow of your website traffic. With more traffic, the
percentage of your sales will grow. More sales turn into more profit. There
has been a rise in the importance of well-written, information-enriched, and
keyword-packed articles for the content of their site as well as for
newsletters. These articles provide the information many are seeking on the
internet. If your site has them, more people will be going to your site for
information and research.
Well written articles would also
boost your site's reputation will-written. If they are filled with many information you will
be regarded as well informed and an expert on the subjects that you tackle.
Your articles must be well researched so that the people will trust you. When
you have gained their trust, they will always come for you for their needs on
that subject.
In connection, you must write
articles or commission them to tackle subjects that are closely connected with
your type of business. If you have a site for a medicine tackling a certain
disease, your articles must be about the diseases. Or if you sell materials for
home improvements provide articles with those themes. Most articles searched
for are tips, guidelines, methods, manuals, and such. If you provide these
articles to your customers and you have their trust, they will always go to
your site for help and advice as well as for your products.
With the loyalty of these
customers, they may subscribe to your opt-in list to receive all the
information you have. If you provide them with the answers for that need, they
will be happy to be receiving your newsletters as well as other promotional
materials to keep them well informed. Others may even forward your newsletters
to other people when they find a certain article interesting.
You should provide links in your
newsletter so that when other people read it and want to read more,
they may click on the link and go to your site. With the articles you have on your site that are good, they may decide to sign up as well for your opt-in
list. This will build your list and make it bigger.
Make sure to keep your subscribers
happy and interested in your newsletters and promotional materials. Keep on
posting and writing good articles for your site and newsletter. If you are not
interested in writing them or if you just don’t have the time, there are many
available well-experienced and knowledgeable writers available to help you out.
This is an investment that will pay for itself in time.
5 Things to Consider When Publishing a Newsletter
Providing a newsletter for your
opt-in list subscribers provides many benefits in terms of driving traffic into
your site as well as boosting the sales and profits of your site and company.
This is a marketing ploy that will not hugely dent your marketing budget and
will not also require many man-hours in developing this project.
With a newsletter, you can inform
the public about your company and products as well as services. You can keep
them posted and updated about what’s going on with your company as well as many
of your promotions and offerings. With these, you keep on reminding your
subscribers that you are still here and are willing to offer them good deals and
services.
Newsletters also allow you to
impress your subscribers. It can show your expertise and knowledge about the
topic at hand and the many benefits you can offer them. When you impress
people, they will become potential customers and another great thing is that
they can recommend you to their friends, colleagues, and family. All of them
could very well be customers in the future.
If you do not have a newsletter or
publish one for your site, then you may have to consider researching
and being well informed on how to publish one. It is not as easy as it seems but
if and when you get the right idea and process, it will be smooth sailing from
thereon. Try to take the time to learn what you need to learn and get that
newsletter ready and good to attract subscribers to your newsletter as well as
traffic to your site.
In the next few paragraphs, I will
provide you with some things to reflect on when you decide to start your own
newsletter for your site. Here are five things to consider when publishing a
newsletter.
1) Make sure that the content of
your newsletter pertains to and is closely associated with your business or the
theme of your site. Do not dwell too far on what could be regarded as your
field of expertise. You have started a site and your theme for your site will
always be something you are knowledgeable about. For example; if you have a
site that sells auto car parts, your newsletter must contain articles or
content like photos that pertain to cars, auto parts, and such. You may also
include content about your company and your staff. Remember that visitors of a
certain site are there because they are interested in what the site has to
offer. If they sign up for an opt-in list or for a newsletter this means that
they want to be updated for that certain theme or subject. Be sure that when
you publish your newsletter you are providing for the need of the subscriber as
well as their interests.
2) Ensure that you have well-written, information-riddled, and content-rich articles. Your articles will be
the body of your newsletter and they should be able to excite your readers
as well as provide information. Articles should be well written and checked for
errors such as spelling and grammatical errors for them to look professional and
believable. The trust of your client in you and the newsletter is at stake here.
3) Fact-check your articles. Make
sure that you provide true facts and figures so that your reputation as an
expert and knowledgeable in that field is not questioned. If you lose the trust
of your subscribers these may persuade them to unsubscribe to your newsletter.
You will lose many potential sales this way.
4) Provide fresh and new articles
that can provide new information to your subscribers. If you publish stale and
old news in your newsletter, there is a tendency that people or your
subscribers already have read and known about them. This will lose their
interest in your newsletter and they won’t get to read what is most important in your ads. They may not open or read any of your succeeding newsletters losing
your intention in writing and publishing newsletters, to get them to visit your
site and make a purchase.
5) Never use copyrighted materials
such as photos and articles. This is outright plagiarism, you may get into a
lot of trouble for this. You can lose your business and get sued over copyright
infringement. If you do not have the time to write your own articles, there are
many willing and able professional article writers that can do it for you for a
reasonable fee. All your investment in writing and publishing articles will be
well worth it when you see your list build up and your traffic increase.
The 3 Things to Avoid When Emailing Your List
When you decide to have an opt-in
list, it is not just a matter of sending your subscribers your promotional
newsletters or catalogs. There are many things to consider in avoiding many
complications. While there are so many ways you can make people subscribe to
your list, there are also some things you must do to avoid subscribers from
wanting to get off your list.
Aside from that, you also want to
avoid any problems with the law and your internet service provider or ISP.
There are now many laws and rules that are applied to help protect the privacy
of internet users from spamming and unwanted mails. With the popularity of electronic mail as a medium for marketing because of the low cost, many companies
have seized the opportunity and have flooded many people’s e-mail accounts with
promotional mail.
But, with an opt-in list, you avoid
this annoyance because people subscribe to the list; they want to receive the
newsletters and promotional materials. They have consented to be on the list
by subscribing themselves, just don’t forget to put an unsubscribe feature every
time in your opt-in list so that you avoid any confusion. There may be times
when an email account was provided when the real owner didn’t want to
subscribe.
You must keep your
list clean and manageable. Arrange it by using the many tools and technologies
available for your opt-in list. Do not worry; your investment in this marketing
strategy is well worth it with all the coverage you will get which will likely
be converted into sales then to profit.
Keep yourself and your business out
of trouble and potential run-ins with the law and the internet service
providers. Keep your operation legit and clean. Your reputation as a legitimate
businessman and a legitimate site depends on your being a straight and true
marketing strategist. As a tip, here are three things to avoid when emailing
your list.
1) Take notice of your unsuccessful
sends. These are the e-mails that bounce. Bounced emails, also known as
undeliverable messages, are those messages that, for whatever reason, were not
successfully received by the intended recipient.
Some bounces happen or
occur because the server was busy at that time but can still be delivered at another time. There are also bounces because the inbox of the recipient is full
at that time. There are those bounce messages that are simply undeliverable
ever. The reason for this is that it may be an invalid email address, a
misspelled email address, or an email address that was abandoned and erased
already.
Manage your list by putting
markings on those that bounce. Erase an email account from your list so that
you have accurate statistics and records as to how many are actually
receiving your mail. You may also want to check the spelling of your email
addresses in your list. One common mistake is when an N instead of an M is
placed in the .com area.
2) Always provide an unsubscribe
feature on your site and an unsubscribe link in your emails. When someone in
your list files a request to be unsubscribed, always take that request
seriously. If you don’t take them off your list and keep sending them your
e-mails, you are now sending them spam mail.
When you are reported as a spammer,
you and your business can get into a lot of trouble. You can be reported to the
authorities and maybe blacklisted by many internet service providers. You will
lose a lot of subscribers this way and many more potential subscribers.
3) Do not provide pornographic or
shocking and disturbing content in your newsletters. It is hard to decipher the
age of the recipient and many complaints may stem from these. Controversial
issues also are to be avoided to not be branded by your subscribers. Stick to
the nature of your site and business. Always remember these tips in this
article so that you can have a healthy relationship with your subscribers as
well as be kept within the boundaries of what is allowed in sending mails to an
opt-in list.
7 Ways to Make Money Using Nothing
More than Your List
An opt-in list can be quite crucial
to any site or internet-based company.
Even for a small venture such as a
niche profit site, an opt-in list can make a world of difference and also add
some extra income for your pocket. Rarely would you see an e-commerce site, big
or small, that is without an opt-in list.
An opt-in list allows for a company
to market its wares and site via e-mail. With an opt-in list, a site and a
subscriber consents to sending and receiving a newsletter from your company.
Through this, you can keep your subscribers abreast of what is currently
available on your site as well as whatever is coming out.
And because there is mutual consent
between the two parties, any mail sent to the list is not considered spam
mail. There is a great number of successfully read promotional materials such
as catalogs, newsletters, and such that are sent because the subscribers
themselves have signed up for them, meaning, they do want to be sent those
items.
Building a list is crucial, only a
small percentage actually subscribes to an opt-in list. Many people find
promotional mails annoying but if you provide a good newsletter or promotional
material, you will see your list build up and grow. You can also achieve this
by having good content on your site. If people like what they see and read on
your site, then they surely would want more. Newsletters would be a way to
attract them back to your site. A little teaser or appetizer if you will.
But other than marketing your wares
and your services, an opt-in list can also be used to earn extra profit. Not
all lists can be used though. It would be good to first build a successful list
with a huge number of subscribers. The more subscribers you have, the more
money you can get. Here are seven ways to make money using nothing more than
your list.
Place advertisements. Many corporations will be willing to pay to put their banners and ads on a
list with many subscribers. Selling or renting out lists is not a good idea so
rather than doing that, many companies would just rather place ads with lists
that have a huge subscriber base. Your newsletter could be placed with many ads
and each one spells money. Have affiliations with other companies that have at
least a semblance or relation to what your site is about. Here other companies
will provide links and brief descriptions of what they offer, products, and
services. With every click made on the link that directs or leads a subscriber
from your list to their site, the company will pay you. This P4P or pay for
performance.
Make deals with other companies by
asking for a small percentage of sales done through your list. With every sale
done by customers that have come from your list and have gone there because of
your newsletter, the other company will pay you a small percentage of your
sales. The more people who buy from them, the more earnings you get.
You may also get products from
other sites on a consignment basis and sell them to your list via your
newsletter. Place descriptions, articles, and photos of the product in your
newsletter. There will be those who will buy from you and when that happens,
you can order the product from the other site and sell it to your buyer.
Sell e-books or a compilation of
your articles on your list. Manuals and how-to articles are in great demand.
Many people will be willing to shell out money to gain knowledge about a
certain topic and subject. With your existing list trusting your expertise in
that area, an e-book could be offered and sold or used as an incentive.
Create a network out of your list.
Get people to invite more people to view your site and subscribe to your list.
The larger your list is, the more people will be able to click on your links
and affiliate links as well as make your advertisement rates higher.
Subscribers are willing to pay for
information if they know that it can be trusted and relied upon. Use your list
to get more and more people to subscribe to you as well as browse your site.
Lastly, you can use your list to earn money by making them your partners. Your
list will be the bloodline of your growth and increase.